Privacy Policy

Effective Date: 1/1/2023 

This Privacy Policy for Aligned Incentives LLC (“we,” “us,” “our”) provides detailed information about how and when we might collect, store, use, and/or share your information when you use our services, including visiting our website at, or engaging with us through sales, marketing, or events. 

Information We Collect 

  • Personal Information You Disclose to Us 

We collect personal information that you voluntarily submit either through a content download or contact us form on our website, or through a branded form hosted on partner platforms. The personal information we collect may include full name, email address, phone number, company name, job title, and any other information you choose to provide. 

  • Information Automatically Collected 

We automatically collect certain information when you visit, use, or navigate our website. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, and language preferences. 

  • Cookie Consent

Our website uses cookies to enhance your browsing experience, analyze site traffic, and personalize content. A cookie notice is presented to you upon your first visit, allowing you to provide consent for the collection of non-essential personal information through cookies. If you do not provide consent, we will only use cookies necessary for the basic functioning of the website and will not collect non-essential personal information.

How We Use Your Information

We use the information we collect or receive: 

  • To send you marketing and promotional communications. We and/or our third-party marketing partners may use the personal information you provide to us for our marketing purposes, in line with your marketing preferences. You have the option to opt out of our marketing emails at any time. 
  • To determine the effectiveness of our marketing and promotional campaigns, so we can adapt and provide content that is more interesting and relevant to you. 
  • To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond. 

Legal Basis for Processing Personal Data 

Under the General Data Protection Regulation (GDPR), we must have a legal basis to process your personal data. We rely on the following legal bases for processing: 

  • Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose. You have the right to withdraw your consent at any time. However, the withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal. 
  • Legitimate Interests: We process your data when it is necessary for our legitimate business interests, including conducting marketing and sales activities, provided that such processing does not outweigh your rights and freedoms. 
  • Compliance with Legal Obligations: We may process your personal data when it is necessary for compliance with a legal obligation to which we are subject. This means processing your personal data whenever EU law or national legislation requires us to do so. 
  • Protection of Vital Interests: In rare situations, we may process your personal data to protect the vital interests of you or another person. This is limited to extreme circumstances, such as instances where life or the physical integrity of an individual is at stake. 

We process your personal data with care and in accordance with the GDPR’s principles. If you have questions about the legal basis of how we process your personal data, please contact us using the details provided in the “Contacting Us” section of this policy. 

Retention of Your Personal Information 

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our policies. Usage data for internal analysis is kept for a limited time, unless needed for security enhancement or required by law. After the retention period, we will delete or anonymize your information, unless legally obliged to keep it. 

Sharing of Your Information 

We may share your information with third parties in specific situations, such as complying with legal processes or when you have given us your consent. We do not share your personal information with other organizations for their independent marketing or promotional purposes without your prior explicit consent. 

Security of Your Personal Information 

We prioritize the security of your personal information with appropriate technical and organizational measures. While no system is infallible, we strive to protect your data against unauthorized access or use. We also encourage you to take personal precautions to safeguard your online information. 

In case of a data breach, we will take prompt action in accordance with regulatory requirements and notify you as necessary. 

For questions about our security practices, please contact us as outlined in the “Contacting Us” section. 

Your Rights 

You have the right to request access, correction, amendment, or deletion of your personal information. Please contact us at if you wish to exercise these rights.  

Additionally, you may opt out of receiving marketing communications from us at any time by using the unsubscribe link in our emails. 

Changes to This Privacy Policy 

We may update this policy periodically and will post the revised policy on this page. 

Contacting Us 

If you have questions or comments about this policy, please contact us at: 

Aligned Incentives 
35 Village Road, Suite 100 
Middleton, MA 01949 
Phone: (978) 605-1015 


This document was last updated on June 1, 2024.